How we help
Our team has an extensive background of proven success in working with you sales, marketing, and engineering leaders to realize the right content that best suits your needs.
We advise our Clients on the appropriate types of content and help our clients to create content for your website or collateral designed for distribution a physical or electronic format.
With over 30 years of experience in-field sales and sales leadership, product marketing, and domain expertise, we collaborate with your stakeholders to accelerate the enablement of your revenue generating teams to reach the business goals to which you aspire.
What is Product Marketing?
Product Marketing enables:
Sales teams to have the collateral and resources necessary to turn opportunities into closed deals quicker
Marketing teams to improve customer targeting, improve qualification, and deliver leads to sales teams that have the highest chances of converting to opportunities
Engineering teams to articulate their technical innovations and inventions in a clear, precise, and succint manner that reflect the business values customers are looking for
For most vendors, product marketing as a sub-discipline within the marketing organization. The product marketing organization is responsible for creating developing, creating, and realizing content for distribution channels. These channels include:
- External and internal websites
- Written collateral (such as datasheets, whitepapers, etc)
- Competitive intelligence
- Sales enablement
- Internal training (e.g. new hire training, sales and marketing training, etc.)
- Slide presentations
- Executive management support and enablement
For some vendors, this also includes analyst, influencer, and investor relations.
Why is Product Marketing important?
Product Marketing is the first step in promoting your technology and innovation. It is a continuous process that communicates:
- What your products and/or services do
- What business problems your product and/or services solve
- Why is your technologies and innovations addresses the business problems better or faster
Successful vendors sell technologies and innovations that support the business needs of their customers. Better technologies and innovations are insufficient to earn a customer’s business.
We have over 30 years of experience in helping our clients succeed by:
- Providing the guidance to create a successful go-to-market strategy
- Developing, creating, and realizing the necessary deliverables to achieve that success
- Delivering market and competitive intelligence that goes beyond simple comparisons used by most vendors
- Enable sales and marketing organizations to capture leads that have the highest chance of converting into deals
