Relevant Research™

Big Data / Analytics

Posted by on Dec 9, 2014

A product is not just an object or the bits that comprise software or digital media; it is an entire experience. The complete customer experience is vital to the overall value a...

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Channels

Posted by on Dec 10, 2014

Well, given that my job is to research channels, the fact that I recently heard this second-hand from someone I respect very much, made me cringe! So, is the channel dead? The...

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Cloud / Infrastructure

Posted by on Nov 24, 2014

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Mobile / Social

Posted by on Dec 16, 2014

Neuraspective™ Key Findings New social and digital marketing methods, such as multi-channel marketing, omni-channel marketing, and consumer decision journeys, require high degrees...

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Recent Posts

Social and Digital Technology Solutions for Modern Marketing: The Social and Digital Solutions Marketing Web

Neuraspective™ Key Findings New social and digital marketing methods, such as multi-channel marketing, omni-channel marketing, and consumer decision journeys, require high degrees of automation to be effective at scale. The concept of the marketing stack is misguided, presenting an image of a silo approach to marketing. Instead, the social and digital marketing...