In the past several weeks, I’ve had more conversations about omni-channel marketing than I thought I’d have over an entire year. There is intense interest in the concept. Omni-channel marketing advocates a seamless pivoting from one marketing channel to the next with an emphasis on the customer relationship. It is a natural evolution of the...
Big Data / Analytics
A few weeks ago, I had the pleasure of dining with two distinguished gentleman, both analysts, both very smart. One of them was Ben Woo…yes I am sucking up to him As we...Read More
Cloud / Infrastructure
Mobile / Social
A free download of this paper can be found at the end of the post. Neuraspective™ The annual SAP SAPPHIRE Now conference, held June 3 – 5 2014, generates a lot of discussion in...Read More