Capability
Overview
Analyst, influencer, and investor relations are critical for vendors to get validation of their innovation, applicability, and roadmap. Customers equally rely on the expertise and experience of analysts and other influencers.
For publicly listed companies, understanding how to work with institutional investors increases confidence by financial markets and result in higher valuation and stock price.
Analyst & Influencer Relations
Influencers include industry analysts (such as Forrester, Gartner, and IDC); bloggers; LinkedIn, Twitter, Facebook, YouTube, TikTok, Instagram posters; and in some cases users on Reddit and Quora.
Influencers play a crucial role in validating your technology and the problem(s) you solve. Our consultants have held leadership roles at the leading analyst firms, and we keep close relationships with industry analysts.
We help our clients to align, message, and encourage the right analysts to cover your innovations and technologies.
Investor Relations
Public companies need to report their performance on a quarterly basis.
Understanding who are the relevant financial analysts and institutional investors is key. We can help our publicly listed clients with understanding any inclinations investors have as it relates to your performance, technology, and roadmap.
With this understanding and the relationships we develop, we can help our clients to optimize their valuation in the market.
How We Can Help
Analyst & Investor Relations
Develop persuasive relationships with your influencers including industry and financial analysts
Go to Market Strategy
A successful go to market strategy is critical. We help our clients create scalable and sustainable strategies.
Product Marketing
Message and position your company, your values, and your products and solutions to improve your win rates.